Lionel Messi, an iconic figure in the world of football, has transcended the sport to become a global brand unto himself.
His journey from a talented young athlete to a football legend has been marked by extraordinary success on the field. Messi’s influence extends far beyond the pitch.
He has astutely utilized his fame and success to establish a diverse portfolio of business ventures and endorsements, contributing to an impressive net worth.
These endeavors range from fashion and hospitality to sports facilities and luxury goods, showcasing his business acumen.
Each venture reflects a facet of Messi’s personal interests and values, further solidifying his status as a multifaceted global icon.
His strategic investments and partnerships have not only expanded his financial empire but also allowed him to give back to the sport and his fans.
Lionel Messi’s Net Worth in Rands
Lionel Messi’s net worth is estimated at around R11.18 billion, a figure influenced by his earnings from his career and endorsements.
This value might fluctuate after his tenure with Inter Miami concludes.
His annual earnings are roughly 1.01 billion ZAR, positioning him as one of the top earners in sports globally.
Messi’s weekly income is estimated at 19.29 million ZAR. In 2023, he was Forbes’ second-highest-paid athlete, a shift from his top position in 2019.
Lionel Messi’s Businesses and How He Makes It
1. Football Career
Lionel Messi’s illustrious football career is the cornerstone of his fame and fortune. His journey began with FC Barcelona, where he grew into one of the sport’s all-time greats.
His extraordinary skills, vision, and goal-scoring ability led him to win numerous titles, including multiple UEFA Champions League and La Liga championships.
Recognized globally for his achievements, Messi has received the Ballon d’Or award several times, cementing his status as one of the best players in history.
His move to Paris Saint-Germain and later Inter Miami added a new chapter to his career, further enhancing his global appeal.
2. The Messi Store
Launched in 2019, The Messi Store marks Lionel Messi’s entry into the fashion industry.
Partnering with MGO Global, this online platform features a variety of clothing and lifestyle products showcasing his iconic logo.
The range includes t-shirts, hoodies, jackets, footwear, phone cases, and homeware.
Messi’s venture into fashion capitalizes on his global fanbase’s admiration, blending his passion for streetwear with his personal brand.
3. MIM Hotels
In 2017, Lionel Messi ventured into the hospitality sector with the launch of MIM Hotels, in partnership with the Majestic Hotel Group.
Owning several luxury hotels in prime Spanish locations like Ibiza and Mallorca, this chain reflects Messi’s personal taste and lifestyle.
These establishments offer guests high-end services and an experience of refined luxury, much like Messi’s own standards.
4. Messi & Neymar Jr’s Five-a-Side Football Centers
Demonstrating his love for football beyond the professional sphere, Lionel Messi, alongside Neymar Jr., established a series of indoor five-a-side football centers.
These facilities, located in Spain, Brazil, and Indonesia, offer young players a platform to develop their skills in a fun, accessible setting.
This initiative reflects Messi’s desire to nurture young talent and share his passion for the game.
5. Messi & Antonelli Motorpoint
Lionel Messi’s fascination with luxury cars led to the creation of Messi & Antonelli Motorpoint, a Barcelona-based car dealership.
In collaboration with the Antonelli Motor Group, this venture offers a selection of high-end vehicles, including Ferraris, Porsches, Lamborghinis, and Aston Martins.
This dealership not only caters to Messi’s personal interests but also attracts car enthusiasts and collectors from around the world.
6. Messi Optical
Messi Optical emerged from Lionel Messi’s partnership with the luxury goods conglomerate LVMH Group.
This venture into eyewear offers a collection of stylish sunglasses and prescription glasses.
Designed to appeal to both fans and those with a keen sense of fashion, Messi Optical reflects his personal style and sophistication.
This business move demonstrates Messi’s ability to extend his brand into diverse sectors, tapping into the lucrative luxury goods market.
7. Messi Wine
In collaboration with Bodega Numanthia, a renowned winery, Lionel Messi launched his own line of premium wines.
Produced in Spain’s Toro region, Messi Wine exemplifies his dedication to quality and excellence.
This venture offers a glimpse into Messi’s refined palate, making high-quality wines accessible to enthusiasts and connoisseurs alike.
8. Messi Soccer Schools
Messi Soccer Schools are a testament to Lionel Messi’s commitment to nurturing the next generation of football talent.
These schools, established worldwide, provide young players with access to top-tier coaching and training facilities.
Aimed at helping them develop their skills, these institutions embody Messi’s desire to give back to the sport that made him a legend.
9. Brand Endorsements
Lionel Messi’s global appeal has made him a sought-after brand ambassador, partnering with companies like Adidas, Pepsi, Gillette, and Jacob & Co.
These endorsements are a significant source of income, enhancing his overall earnings.
His association with these brands leverages his immense popularity, helping promote various products and services.
10. Investments
Beyond his direct business ventures, Lionel Messi is a savvy investor.
His portfolio includes tech startups, media platforms, and even a stake in the Major League Soccer franchise, Inter Miami.
These investments showcase his foresight in diversifying his financial interests, creating additional income streams for the future.