Cardi B, a dynamic figure in the entertainment industry, has extended her influence far beyond her roots in music.
Known globally for her hit songs, she has intelligently leveraged her fame to build a multifaceted business empire.
These ventures showcase her versatility as an entrepreneur, blending her personal brand with strategic partnerships and creative initiatives.
Her success story serves as an inspiration, highlighting how celebrities can diversify their income streams.
Cardi B’s Net Worth in Rands
Belcalis Marlenis Almanzar Cephus, known as Cardi B, has an estimated net worth of R1.5 billion.
Her earnings stem from various sources including music royalties, endorsements, business ventures, public appearances, film roles, touring, and her influence on social media.
She earns about R43.88 million per month, highlighting her significant financial success as a musician, social media influencer, and business figure.
Cardi B Businesses And How She Makes Her Money
1. Whipshots
Whipshots, introduced in 2021, stands as a testament to Cardi B’s innovative spirit in the business world.
This non-dairy, vodka-infused whipped cream, developed in collaboration with Starco Brands, marks her entry into the food and beverage industry.
Cardi B’s role as both an equity partner and the brand’s creative director has been pivotal to its success.
The product has resonated well with consumers, evidenced by the sale of over 2 million cans and its expansion into major retailers.
This venture not only diversifies her income but also strengthens her position as a multifaceted entrepreneur.
2. Fashion Ventures
Cardi B’s foray into the fashion industry has been marked by numerous successful partnerships and her own clothing line.
Collaborations with Reebok, Fashion Nova, and Steve Madden have allowed her to merge her distinctive style with these established brands.
The “Cardi Collection” is a direct reflection of her personal fashion sense.
Her limited-edition collections with brands like Missguided and Quay Australia have been well-received, further cementing her status in the fashion world.
These ventures contribute significantly to her income, showcasing her influence and appeal in the fashion sector.
3. Endorsements
The appeal of Cardi B as a brand ambassador is undeniable, making her a sought-after personality for endorsements.
High-profile partnerships with Pepsi, McDonald’s, and Skims have proven lucrative.
These deals typically involve substantial upfront payments coupled with revenue shares based on sales and promotional activities.
Cardi B’s large and dedicated fanbase is a valuable asset for these brands, helping to amplify their marketing efforts and enhance their reach.
4. Acting
Diversifying her professional portfolio, Cardi B has also ventured into acting.
Her appearances in “F9: The Fast Saga” and “The Suicide Squad” have expanded her presence beyond music and business ventures.
Though acting might not be her primary income source, it plays a crucial role in broadening her career scope.
This foray into the film industry enhances her overall brand and opens up new avenues for future endeavors.
5. Music
Music remains the cornerstone of Cardi B’s career. Her income from this sphere comes from various sources like album sales, streaming services, concerts, and merchandise.
Her journey in the music industry has been marked by significant achievements, making her one of the best-selling artists globally.
This success is a testament to her talent and appeal, cementing her status as a prominent figure in the music world.
Her musical endeavors not only contribute substantially to her wealth but also form the foundation of her widespread fame and influence.
6. Bardi Beauty
In 2021, Cardi B expanded her entrepreneurial horizon by filing a trademark for “Bardi Beauty.”
This move suggests her potential entry into the beauty industry.
The beauty market, known for its vast consumer base and high profitability, could offer Cardi B a new platform to showcase her creativity and business acumen.
While details of the venture are yet to be fully unveiled, the trademark filing indicates plans for products spanning makeup, fragrance, and skincare.
7. Centerfold
Cardi B’s role as a founding member of Centerfold marks another strategic move in her diversified career.
This creator-driven website, developed in collaboration with PLBY Group Inc., represents her foray into the digital content space.
Centerfold provides a unique platform for creators to engage with their audience, offering opportunities for revenue generation through subscriptions, merchandise sales, and brand partnerships.